textualoffender

“Masculinity is diminishing.” No, I wasn’t attending a #NotAllMen conference. Neither was I reading the end of year The Feminist report on masculinity levels around the world. This line is from a presentation sent by a client explaining the reason behind the upcoming brand refresh. This line is the rationale behind the brand refresh. Upon first read my instant reaction was that this line is why a brand is going to spend crores on a makeover because men aren’t important to them any more. Predictable Continue reading →

I don’t know if this will make sense. To you. Or even to me when I am done typing this out. This is not something I have been pondering over or something that has been bothering me. There is a lot of noise in my head. Words whirring, clashing, bouncing off each. It’s fucking rock concert. And I am just grabbing a fistful of them and chucking them across this sheet of paper. Then see if it makes sense. A shape-shifting Rorschach test of sorts Continue reading →

This is my first attempt at writing anything remotely serious, unless you count the crap I pull out of my ass for the clients, especially the tight ass BFSI ones. This is not a definitive guide to why relationships don’t work out. This is not even a guide to who fucks up in a relationship. Wait, this is not a guide at all. This is just what I think happens in relationships. If you are the one who believes in love at first sight, you Continue reading →